Urging Sponsorships to Fund L.A. Transit

One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.

1 minute read

February 15, 2011, 8:00 AM PST

By Nate Berg


Money from corporate sponsorships could help fund the subway and other major transit projects in Los Angeles, where progress on these mega-projects has been slow.

"Naming rights can help us build the Wilshire Boulevard subway extension and the 11 other critical public transit projects that 30/10 promises now, rather than in two, four, 30 or however many years it takes until we again see a majority in the House and Senate who believe in the importance of a new New Deal or infrastructure bank for America.

To hear the critics assail the idea of corporate naming rights for critical infrastructure projects like the subway one might think that "Wilshire" was the name of a Greek god rather than an L.A. real estate speculator. For the naming rights to Wilshire Boulevard, L.A.'s grand concourse, we didn't even get a dime to the best of my knowledge."

Monday, February 14, 2011 in Los Angeles Business Journal

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Bird's eye view of manufactured home park.

Manufactured Crisis: Losing the Nation’s Largest Source of Unsubsidized Affordable Housing

Manufactured housing communities have long been an affordable housing option for millions of people living in the U.S., but that affordability is disappearing rapidly. How did we get here?

March 25, 2025 - Shelterforce

U-Haul truck on road with blurred grassy roadside in background.

Americans May Be Stuck — But Why?

Americans are moving a lot less than they once did, and that is a problem. While Yoni Applebaum, in his highly-publicized article Stuck, gets the reasons badly wrong, it's still important to ask: why are we moving so much less than before?

March 27, 2025 - Alan Mallach

Rusty abandoned oil well and equipment with prickly pear cactus next to it in West Texas.

Using Old Oil and Gas Wells for Green Energy Storage

Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.

March 31, 2025 - Pennsylvania State University

Colorful blocky apartment building facade.

Minneapolis Bans Rent-Setting Software

Four cities have enacted restrictions on algorithmic software that can inflate rent costs.

April 1 - Stateline

Silver electric BMW car parked in driveway of home in Oakland, California.

Oakland to Add 244 New EV Chargers

Oakland plans to launch its new charging network at eight locations by the end of 2025.

April 1 - City of Oakland

Sculpture of seated Jane Goodall holding hands with chimp on green lawn.

Jane Goodall Inspires with Message of Hope, Resilience, and Environmental Action

Speaking in Pasadena, Jane Goodall offered a hopeful and inspirational message, urging global compassion, environmental responsibility, and the power of individual action to shape a better future.

April 1 - Pasadena Star-News