Should Toronto Put the Bus Stop Up For Sale?

A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.

1 minute read

April 30, 2008, 9:00 AM PDT

By Nate Berg


The Toronto Transit Commission is studying the idea, though most councillors on the commission have not looked well upon it.

Torontonians feel such attachment to their subway stations that a magazine covering public-space issues there claims to have sold more than 100,000 buttons printed with the distinctive tile patterns in the TTC's stations.

Transit commission vice-chairman Joe Mihevc has called the notion of selling naming rights "absolutely outrageous," a move toward "corporatizing our important public spaces."

In Ottawa, advertising revenue brings OC Transpo "$3 million-plus" a year, Mr. Curran said, and he'd like to add to that.

"Transit companies across Canada have to look at innovative ways of raising money," Mr. Curran said, adding that naming rights has an "interesting appeal" for many companies.

Tuesday, April 29, 2008 in The Ottawa Citizen

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 23, 2025 - Diana Ionescu

Black and white photos of camp made up of small 'earthquake shacks' in Dolores Park in 1906 after the San Francisco earthquake.

The 120 Year Old Tiny Home Villages That Sheltered San Francisco’s Earthquake Refugees

More than a century ago, San Francisco mobilized to house thousands of residents displaced by the 1906 earthquake. Could their strategy offer a model for the present?

April 15, 2025 - Charles F. Bloszies

Looking out at trees on 4th Street in downtown Los Angeles, California.

LA’s Tree Emergency Goes Beyond Vandalism

After a vandal destroyed dozens of downtown LA trees, Mayor Karen Bass vowed to replace them. Days later, she slashed the city’s tree budget.

April 23 - Torched

White and blue Sacramento regional transit bus with one bike on front bike rack.

Sacramento Leads Nation With Bus-Mounted Bike Lane Enforcement Cameras

The city is the first to use its bus-mounted traffic enforcement system to cite drivers who park or drive in bike lanes.

April 23 - Streetsblog California

View of downtown Seattle with Space Needle and mountains in background

Seattle Voters Approve Social Housing Referendum

Voters approved a corporate tax to fund the city’s housing authority despite an opposition campaign funded by Amazon and Microsoft.

April 23 - Next City