Beyond PSAs: Making Traffic Safety Outreach More Effective

Streetsblog surveyed readers about how road safety education can be made better.

1 minute read

June 20, 2023, 6:00 AM PDT

By Diana Ionescu @aworkoffiction


Yellow Drive Safely on desert road

nstanev / Drive Safely sign

Streetsblog USA asked their readers what methods, besides the usual public service announcements and billboards, would encourage safer driving. Kea Wilson outlines the top responses.

These include “self-education infrastructure,” such as educational signage warning of upcoming new road features; policymaker or “upstream” education that ensures people with decision-making power understand what new infrastructure is doing and how road safety impacts all of their constituents; improved driver’s education; better education in schools about road safety and transportation options; and “next-level PSAs” that thoughtfully target specific audiences and can help shift the conversation.

See the source article for more details on each strategy.

Wednesday, June 14, 2023 in Streetsblog USA

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