How Does A City Develop A Brand?

Smart City Radio investigates why the branding of cities is so often done so poorly,

1 minute read

December 24, 2005, 7:00 AM PST

That's a question Smart City Radio show host Carol Coletta asks Paul O'Connor, who has an enviable record of branding Chicago for the world market. He is founding executive director of World Business Chicago, and he'll tell us about his branding experience and how to avoid common mistakes. And since the ability to brand a city depends on the reality the city delivers, Carol Coletta also talks with Jeff Perlman, Mayor of Delray Beach, Florida, who has led the revitalization of that city.

FULL STORY: How does a city develop a brand?

Friday, December 23, 2005 in Smart City Radio

Community / Economic Development United States

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