A new marketing campaign uses some of the reasons people hate Houston to introduce why "It's Worth It."
While the "official" slogan of the city of Houston offered by the Greater Houston Convention & Visitors Bureau is "SpaceCity: A space of infinite possibilities," a local attempt at rebranding by a professional marketing firm has come up with the slogan "Houston: It's Worth It," depicting things people complain about--such as the heat, insects, the traffic, and air quality--to then highlight what the city's positive aspects are.
Thanks to Christine Graziano
FULL STORY: Ad campaign promoting city in no-spin style
Manufactured Crisis: Losing the Nation’s Largest Source of Unsubsidized Affordable Housing
Manufactured housing communities have long been an affordable housing option for millions of people living in the U.S., but that affordability is disappearing rapidly. How did we get here?
Americans May Be Stuck — But Why?
Americans are moving a lot less than they once did, and that is a problem. While Yoni Applebaum, in his highly-publicized article Stuck, gets the reasons badly wrong, it's still important to ask: why are we moving so much less than before?
Using Old Oil and Gas Wells for Green Energy Storage
Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.
Poorest NYC Neighborhoods Pay Price for Delivery Boom
The rise of ‘last-mile’ e-commerce warehouses — and their attendant truck traffic and air pollution — is disproportionately impacting the most historically disadvantaged parts of the city.
Greening Oakland’s School Grounds
With help from community partners like the Trust for Public Land, Oakland Unified School District is turning barren, asphalt-covered schoolyards into vibrant, green spaces that support outdoor learning, play, and student well-being.
California Governor Suspends CEQA Reviews for Utilities in Fire Areas
Utility restoration efforts in areas affected by the January wildfires in Los Angeles will be exempt from environmental regulations to speed up the rebuilding of essential infrastructure.
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