Branding
Pizza Hut and the Legacy of Corporate Architecture
For Americans growing up in the 1980s, the sight of a stand-alone restaurant with board-and-batten siding and a red-tile roof meant one thing: pizza ahead.
Conspicuous Consumption: The Importance of Bike Share Branding
Bike-share users in Montreal, New York, Minneapolis, and D.C. all have one thing in common, they're sitting atop the same Bixi bike designed by Michel Dallaire. How each city brands their bikes is a potent statement and key piece of their success.
Historically Inclined Richmond Brands Itself Anew
For a city known for its storied history, but whose burgeoning creative culture has gone less noticed, a recent branding campaign was charged with the challenge of merging both identities.
Branding Buildings in NYC
What's in a name? For some of New York City's buildings, a brand that reflects history, mood, and even geography. Joanne Kaufman takes us through the naming process for some of the city's newest buildings, and what they might mean to buyers.
Pocket Parks: Packed With Peanuts?
The Planters company has revealed plans to assist cities in designing and building urban pocket parks in underused land. In return, the parks will include branding from the company, including a Mr. Peanut statue sitting on a peanut bench.
Intercity Bus Travel Outstrips Air and Rail in Growth
A recently released report reveals that intercity bus travel has reversed a decades-long trend of decreased use and shows that the industry is growing at double the rate than air travel, reports Jonna McKone of TheCityFix.
City Branding Can't Be Lipstick on a Pig
PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
City Logos for the Entire World
GOOD points to a new project that's trying to create and collect city logos for every city on the planet.
Abu Dhabi Uneasy About its Role in New Movie
The new "Sex and the City" movie was set -- but not shot -- in Abu Dhabi. Now officials there are trying to decide whether or not to release the film to local audiences, as the city tries to control its brand and image.
Trying to Fit In With the Cool Kids
This post from The Urbanophile explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
Naming a Nonexistent Neighborhood
"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.
City Pride Fail
A famous beacon atop a building in downtown Pittsburgh has been broadcasting the city's name in Morse code since 1929. The only problem is they spelled it wrong.
Providence's New 'Brand' Not Needed
Providence, Rhode Island, is rebranding itself as the "Creative Capital." This op-ed argues the city doesn't need a brand, rather it needs to return to the aesthetic values that made it beautiful and successful in the '90s.
Pagination
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