Milwaukee's new streetcar line is expected to open in 2018, and riders won't have to pay for a ride for another year, thanks to a lucrative sponsorship deal.
The city of Milwaukee announced a new partnership with the Potawatomi Hotel & Casino that will rake in $10 million for the city's forthcoming streetcar system over 12 years, including enough funding to cover the costs of a year's worth of rides for users of the system.
In exchange for the sponsorship, the system will be called "The Hop, presented by Potawatomi Hotel & Casino."
"The name 'The Hop' was developed as part of a branding process conducted in 2016 with the help of a community input panel," according to a press release by the city of Milwaukee. "The Phase 1 line is expected to begin service in fall 2018 and the Lakefront Line will follow in coordination with the construction of The Couture development."
Why Free Rides on the Milwaukee 'Hop' Streetcar Are a Bad Idea
Citing the psychological impact of doughnuts and the American Red Cross, one opinion writer questions the wisdom of a recent sponsorship deal.
Progress Slow for Milwaukee's Streetcar Extension
Milwaukee's mayor has a $160 million plan to extend The Hop streetcar, but the proposal so far lacks the necessary political support.
Milwaukee Streetcar Boosting Property Values Before Opening
The M-Line of The Hop streetcar is set to open in Milwaukee on November 2, but property values the route are already climbing faster than the rest of the city.
What ‘The Brutalist’ Teaches Us About Modern Cities
How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.
‘Complete Streets’ Webpage Deleted in Federal Purge
Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.
The VW Bus is Back — Now as an Electric Minivan
Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.
Ratepayers Could Be on the Hook for Data Centers’ Energy Use
Without regulatory changes, data centers’ high demand for energy would be subsidized by taxpayers, according to a new study.
City Nature Challenge: Explore, Document, and Protect Urban Biodiversity
The City Nature Challenge is a global community science event where participants use the iNaturalist app to document urban biodiversity, contributing valuable data to support conservation and scientific research.
A Lone Voice for Climate: How The Wild Robot Stands Apart in Hollywood
Among this year’s Oscar-nominated films, only The Wild Robot passed the Climate Reality Check, a test measuring climate change representation in storytelling, highlighting the ongoing lack of climate awareness in mainstream Hollywood films.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Albany
UCLA Lewis Center for Regional Policy Studies
Mpact (formerly Rail~Volution)
Chaddick Institute at DePaul University
City of Piedmont, CA
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research