With extra layers of security and a pricing model that differs from other transportation network companies, HopSkipDrive is looking to tap into the crucial "busy parents" demographic.
"HopSkipDrive, a startup that just received $3.9 million in seed funding, is looking to hook up cautious yet busy parents," reports Jordan Crook. "The startup lets parents set up pre-scheduled pick-up times for their kids with trusted, thoroughly vetted drivers to help get kids around town when time simply doesn’t allow parents to do it themselves."
The article goes on to detail the features of HopSkipDrive that tailor the system to the needs and concerns of parents, though the article withholds any commentary about this newest innovation in microtransit, following in the footsteps of Uber and its competitors as well as newer entries into the market, like Bridj.
FULL STORY: HopSkipDrive, The Uber For Kids, Picks Up $3.9 Million In Seed Funding

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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
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Learn the tools for implementing Universal Design in planning regulations.
Economic & Planning Systems, Inc.
UCLA Lewis Center for Regional Policy Studies
Mpact (formerly Rail~Volution)
Chaddick Institute at DePaul University
City of Piedmont, CA
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research