Op-Ed: Transportation Assets Should Generate Revenue

Scott Rawlins argues that public-private partnerships could help transportation departments turn assets into income streams. Underutilized land and data are two areas of interest.

1 minute read

March 30, 2015, 6:00 AM PDT

By Philip Rojc @PhilipRojc


Billboard pepsi

MPD01605 / Flickr

According to this article by Scott Rawlins, transportation departments should consider unorthodox ways to make money from what they own. In the quest for value extraction, "Leaders of state and regional transportation departments seeking efficiencies should start by taking a broader view of what their agencies own."

Rawlins makes the case for public-private partnerships to generate revenue from substantial and often centrally-located transport infrastructure. "Even when infrastructure is well maintained, however, many transportation agencies continue to view their assets as merely a drain on their budgets. But in recent years some agencies have gotten more creative. Rest areas and welcome/visitor centers on highways may present a good opportunity for selling food, goods and services through specialized outsourced service providers as well as for corporate-branding sponsorships."

Data and advertising space are potential moneymakers. Additionally, "One particularly valuable, yet often unexploited asset, is land. A thorough review of an agency's real-estate portfolio often reveals surplus or underutilized properties or plots which could be leased, sold, developed or put to joint use."

Monday, March 23, 2015 in Governing

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Black and white photos of camp made up of small 'earthquake shacks' in Dolores Park in 1906 after the San Francisco earthquake.

The 120 Year Old Tiny Home Villages That Sheltered San Francisco’s Earthquake Refugees

More than a century ago, San Francisco mobilized to house thousands of residents displaced by the 1906 earthquake. Could their strategy offer a model for the present?

April 15, 2025 - Charles F. Bloszies

Entrance to subterranean Hollywood/Vine Metro station in Los Angeles, California surrounded by tall apartment buildings.

Opinion: California’s SB 79 Would Improve Housing Affordability and Transit Access

A proposed bill would legalize transit-oriented development statewide.

4 seconds ago - San Gabriel Valley Tribune

Yellow roadside sign with extreme heat warning: "Danger - Extreme Conditions! - STOP - Do not hike Jun-Sep - HEAT KILLS"

Record Temperatures Prompt Push for Environmental Justice Bills

Nevada legislators are proposing laws that would mandate heat mitigation measures to protect residents from the impacts of extreme heat.

1 hour ago - Nevada Current

View of downtown Pittsburgh, PA with river and bridge in foreground at dusk.

Downtown Pittsburgh Set to Gain 1,300 New Housing Units

Pittsburgh’s office buildings, many of which date back to the early 20th century, are prime candidates for conversion to housing.

1 hour ago - Axios