How to Revive a Transit Agency

Under CEO Keith Parker, Atlanta's formerly desperate transit agency is picking up steam after suffering annual deficits of up to $33 million. The service area has expanded, the fleet is being modernized, and voters approved a new transit tax.

1 minute read

February 6, 2015, 12:00 PM PST

By Josh Stephens @jrstephens310


Atlanta Skyline

k1ng / Flickr

Crushed by the twin challenges of weathering the Great Recession and serving one of the nation's most sprawling metro areas, MARTA was in dire straits when it hired Keith Parker as CEO in 2012. The agency was on its way to insolvency, and riders feared that one day the buses and trains would just stop coming.

Today, the agency is on firmer footing. Parker instituted a host of reforms to tame MARTA's budget, reduce overhead, and attract new riders—without raising fares. Taking a "businesslike approach" to transit, Parker has ambitious plans for 2015: 

"Earlier this month, at an annual "State of MARTA" address, he outlined a new vision delightfully acronymed SEAT—for service, economy, arts, and technology. Goals include a big plan for better bus service, continued study of potential system expansion (especially along the GA 400, I-20, and Clifton corridors), a push for public art around stations, and a move to go "all in on the smartphone" with WiFi access and mobile fare payment." 

Wednesday, January 28, 2015 in CityLab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation