Why Placemaking Matters: What's in it for Me?

What's your elevator pitch on why placemaking matters? Here's a couple rounded up by Hazel Borys, and some numbers that help refine their message.

2 minute read

September 16, 2014, 11:00 AM PDT

By Scott Doyon


"When a mayoral candidate from my city wrote me to ask me to repeat in writing what I’d said the night before, I realize I need to de-wonk and make my elevator speech more memorable. Why does city planning matter to people who aren’t urban designer types? If I could take an extra five minutes of your time, I’m interested in hearing each of your pitches, in the comments below. Here’s mine, thanks in part to countless conversations with many of you:

"For the last 75 years, we’ve been engaged in a Ponzi scheme of paying for the far-flung suburbs with money generated downtown, in compact neighborhoods, and from other levels of government. These sprawling bedroom communities, strip malls, and big boxes arranged in patterns where everyone needs a car are providing a negative return on investment. The roads, water, and sewer cost almost double for these dispersed places, while the return to city and private coffers pale in comparison. Compact neighborhoods return at least 10x more revenue per acre to the City, and often 1,000x more income per acre. At a time when less than half of our population doesn’t drive – because they’re too young, too old, too poor, or just choose not to – isn’t it about time that we change our zoning laws to make the sorts of places that will stop bankrupting our cities?"

Borys goes on to round up studies and numbers that make the case for walkable places.

Monday, September 15, 2014 in PlaceShakers

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Streetcar and bus stopped at station on Market Street in San Francisco with Ferry Building visible in background.

Waymo Gets Permission to Map SF’s Market Street

If allowed to operate on the traffic-restricted street, Waymo’s autonomous taxis would have a leg up over ride-hailing competitors — and counter the city’s efforts to grow bike and pedestrian on the thoroughfare.

7 hours ago - San Francisco Examiner

Parklet with wooden benches and flower boxes on street in Ireland.

Parklet Symposium Highlights the Success of Shared Spaces

Parklets got a boost during the Covid-19 pandemic, when the concept was translated to outdoor dining programs that offered restaurants a lifeline during the shutdown.

April 16 - Streetsblog San Francisco

Bronze statue of homeless man (Jesus) with head down and arm outstretched in front of St. Matthew Cathedral in Washington D.C.

Federal Homelessness Agency Places Entire Staff on Leave

The U.S. Interagency Council on Homelessness is the only federal agency dedicated to preventing and ending homelessness.

April 16 - The New York Times