MTA Studies Millennials to Meet Their Transit Needs

When it comes to meeting the transit needs of millennials, real time information about train arrivals is as important as the transit itself. This is one of the key findings of a New York MTA survey conducted to inform strategies for the future.

2 minute read

July 25, 2013, 6:00 AM PDT

By Irvin Dawid


Matt Flegenheimer writes about how the New York Metropolitan Transportation Authority is planning to meet future transit needs. It "constructed a detailed profile of the millennial — broadly defined as a traveler born after 1980".

The authority said that much of its research into millennial trends came from rider surveys. In his presentation, (William Wheeler, the authority’s director of special project development and planning) noted that one of the top priorities for young passengers was up-to-the-minute train information “so they can make quick decisions.”

MTA is already meeting that need for the Metro-North Railroad"(A)s part of a package of service improvements announced on Monday, (it) will invest $1.7 million per year to add “real-time customer information displays” at all of its stations in New York State by 2020."

In his companion, on-line piece, Flegenheimer writes about other aspects of the "$18 million package of service improvements — the second time in two years that the authority has enhanced or restored service that had been cut in 2010 amid a budget shortfall."

“For the second year in a row, the state has invested in significant enhancements and expansions to our state’s transit system that will improve the experience of the eight million commuters who use the M.T.A.,” Gov. Andrew M. Cuomo said in a statement.

Non-millennials will be pleased to see that other, non-technology improvements include more frequent bus, subway, and commuter service.

Tuesday, July 23, 2013 in The New York Times N.Y. - Region

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation