Is Creative Class Urbanism This Generation's Urban Renewal?

The 10th anniversary and updating of Richard Florida's "Rise of the Creative Class" has brought about a re-evaluation of "creative class" urbanism. Will Doig surveys a series of popular essays that question Florida's highly influential arguments.

2 minute read

July 20, 2012, 7:00 AM PDT

By Jonathan Nettler @nettsj


A flurry of articles in blogs and journals over the last couple of months have argued for the failings of different elements of creative class theory. The most recent of these, appearing in the literary journal The Baffler, "took aim at urbanism's fetish for 'vibrancy,' and called the coolness-will-save-us model a 'Ponzi scheme' that needs to be stopped," notes Doig. 

He suggests there is a growing conversation, and concern, "that much of today's
urbanism, even when its goals are lofty, is too muddled with buzzwords,
corporate-speak and privileged points of view." While counter-arguments to Florida often dwell on semantics rather than substance, Doig argues that at the heart of the criticisms lies a spreading anxiety, "that
some of this stuff - the streetcars, the pop-up cafes, the activated
spaces, the 'vibrancy' - is frivolous and insubstantial."

And the fact that many of these dissenting articles appear in "small publications, written by people who aren't as invested in urbanism as a movement," Doig seems to argue, is their greatest credential. Planners, as a lot, are remiss if they aren't invariably suspicious of the type of sure-minded group-think that brought about the disastrous urban renewal schemes of the 1950s and 60s. And Doig seems to play on this suspicion by making an analogy between these articles and the work of "local activists" who by the mid 1960s, "had been writing for years in
community newspapers about the destructiveness of urban renewal
policies, that they were doing more harm than good."

"Meanwhile," Doig continues, "the New
York Times was still running
Op-Eds promoting 'the long-standing national goal of tearing down all
slums and providing every American family with ‘a safe, decent and
sanitary home.'' 

Because, "The Times, along with some of the brightest minds of that generation,
was wrong about cities," concludes Doig, "Some of the ideas that are being implemented [now]
might also be wrong..."

Friday, July 13, 2012 in Salon

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Skating rink under freeway in Bentway park in Toronto, Canada.

Montreal’s Gorilla Park Repurposes Defunct Railway Track

The park is part of a global movement to build public spaces that connect neighbors and work with local elements to serve as key parts of a city’s green infrastructure.

February 24, 2025 - The Globe and Mail

Bird's eye view of half full parking lot at night.

Safe Parking Programs Help People Access Housing

The safety and stability offered by Safe Parking sites have helped 40 percent of unhoused San Diego residents who accessed these programs get into permanent housing.

17 minutes ago - Maui Now

Wide apartment building staircase with curved wrought iron handrail.

Study: Single-Staircase Buildings Pose No Additional Risks

Zoning codes have long prohibited single-stair residential buildings due to safety concerns, but changing that could lower the cost of construction and allow for more flexible housing designs.

1 hour ago - CNU Public Square

Close-up of thin trunks of young trees in pots ready to be planted.

Forest Service Rescinds Tree Planting Grants

The $75 million program fell victim to the federal government’s purge of ‘DEI’-related projects.

2 hours ago - Fast Company

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.