New R&D City Missing One Key Ingredient: People

In New Mexico, construction will begin this summer on a fully functioning 15-square mile new town, designed "to test everything about the future of smart cities, from autonomous cars to new wireless networks," reports Emily Badger.

2 minute read

May 24, 2012, 12:00 PM PDT

By Jonathan Nettler @nettsj


The Center for Innovation, Testing and Evaluation (CITE), being built by Pegasus Global Holdings in the Southeastern corner of New Mexico, just outside of Hobbs, will be modeled on a mid-American town of 35,000 people and "will have functioning roads, self-sustaining utilities, and its own communications infrastructure," but it will be home to no one. 

Badger provides the details on the plan for the city, which is intended to "address one of the great obstacles to the commercialization of new
technology: that "valley of death" between early-stage R&D and the
deep pockets that are willing to invest in products once they have hard
data behind them," and the real-world town it is being modeled after. 

"A small city will grow up along a pattern familiar to
any urban planner with historic warehouses, a low-rise urban center of
four- to six-story buildings, light industrial and retail zones,
residential neighborhoods, inner-ring "streetcar" suburbs, exurbs, and a
rural area. There will be gas stations and big-box stores,
cottage-style housing, and split-level homes. And flushing toilets. 'Everybody seems to be fixated on the flushing toilets,' [Bob] Brumley [with Pegasus] says.
Pegasus will stop shy of interior decorating. But these structures will
otherwise be built to code and move-in ready. The whole idea, after all,
is to replicate true-to-life cities--at least as true-to-life as cities
can be without any residents around."

"Pegasus designed CITE's layout using Census data on the profile of
typical cities this size. In the midst of developing the project,
Brumley flew into the Charlotte airport and caught a glimpse out the
window of a place that looked from above exactly like what he had been
envisioning. Since then, Rock Hill, South Carolina, has served as the
more literal model for the mock town that will develop outside of Hobbs."

 

Wednesday, May 23, 2012 in Fast Company

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Black and white photos of camp made up of small 'earthquake shacks' in Dolores Park in 1906 after the San Francisco earthquake.

The 120 Year Old Tiny Home Villages That Sheltered San Francisco’s Earthquake Refugees

More than a century ago, San Francisco mobilized to house thousands of residents displaced by the 1906 earthquake. Could their strategy offer a model for the present?

April 15, 2025 - Charles F. Bloszies

Ken Jennings stands in front of Snohomish County Community Transit bus.

Ken Jennings Launches Transit Web Series

The Jeopardy champ wants you to ride public transit.

5 hours ago - Streetsblog USA

Close-up on BLM sign on Continental Divide Trail in Rawlins, Wyoming.

BLM To Rescind Public Lands Rule

The change will downgrade conservation, once again putting federal land at risk for mining and other extractive uses.

7 hours ago - Public Domain

Calvary Street bridge over freeway in Indianapolis, Indiana.

Indy Neighborhood Group Builds Temporary Multi-Use Path

Community members, aided in part by funding from the city, repurposed a vehicle lane to create a protected bike and pedestrian path for the summer season.

April 20 - Smart Cities Dive