The Mall, Your Smartphone, and You

Elaine Misonzhnik says the time is soon coming where having a smartphone at the mall will be a necessity instead of a luxury.

1 minute read

September 21, 2011, 8:00 AM PDT

By Tim Halbur

Misonzhnik says that, whether the general public knows about it or not, almost every retail mall in the U.S. has an app now. Apps provide discounts, give users games to play and updates them on mall events:

"Today, more than 33.3 million U.S. consumers engage in shopping-related activities using their mobile devices, reports Experian Simmons, a Costa Mesa, Calif.-based research firm. Those figures are bound to rise with the advent of smartphones, which already make up 40 percent of all mobile phones in the U.S., according to data compiled by the Nielsen Co., a New York City-based research firm. Given that U.S. has about 302 million mobile phone users in total that is equivalent to more than 120 million potential shoppers."

FULL STORY: The Spread of Smartphones Forces the Evolution of Mall Marketing Efforts

Monday, September 19, 2011 in Retail Traffic Magazine

Urban Development United States Malls Apps Smartphones Retailers View More

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.