"Buy Local" Campaigns Making a Difference

A national survey of independent businesses found that those in communities with an active "buy local" campaign experienced significantly stronger revenue growth in 2010 compared to those located in areas without one.

1 minute read

February 1, 2011, 5:00 AM PST

By Tim Halbur

From the press release:

"The survey, which was conducted by the Institute for Local Self-Reliance over an 8-day period in January, gathered data from 2,768 independent businesses. It found that those in places with an active "buy local" campaign run by an Independent Business Alliance or Local First group reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.

Business owners active in these community initiatives also reported a wide range of benefits, including greater customer loyalty and more awareness of the needs of independent businesses among city officials.

Similar surveys over the last three years have produced similar results."

FULL STORY: Survey Finds "Buy Local" Message Benefiting Independent Businesses

Wednesday, January 26, 2011 in New Rules Project

Community / Economic Development United States Retail Chain Stores Main Street downtown revitalization Independent Business Buy Local View More

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