Graphic designer Jay Shells has created a set of 10 official-looking posters suggesting better etiquette in the New York City subway. Suggestions include not wiping barbecue sauce on pole and not clipping your fingernails on the train.
His 10 posts look similar to official posters noting service changes. Apparently, the guerrilla etiquette marketing effort has begun.
"MTA poster parodying graphic designer Jay Shells wasted no time kicking off his much needed ‘Subway Etiquette‘ campaign. As promised, the artivist started installing the appropriately modified posters on Wednesday morning, beginning at the 8th Avenue L station. Despite its highly illegal nature, this is the type of vandalism that even the graffiti-hating public can back. And remember, if you see something, say something."
FULL STORY: Artist Promotes ‘Subway Etiquette’ With Guerrilla Campaign
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UCLA Lewis Center for Regional Policy Studies
Mpact (formerly Rail~Volution)
Chaddick Institute at DePaul University
City of Piedmont, CA
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research