Graphic Ad Ensures A Reaction

New advertising campaign shocks readers into thinking about loss of natural habitat due to rapid development. At least one newspaper turns away the ads for fear of offending readers.

1 minute read

March 5, 2001, 11:00 AM PST

By Abhijeet Chavan @http://twitter.com/legalaidtech

"Why does a local nonprofit land trust decide to change its advertising from pictures of beautiful green rolling hills to this more hard-edged approach?... The ad is intended to drive home the point that habitat is being lost at a rapid pace, wildlife populations are declining and everyone's support is needed to buy the remaining available land."

Thanks to Abhijeet Chavan

FULL STORY: Graphic ad ensures a reaction

Sunday, March 4, 2001 in Contra Costa Times-Walnut Creek

Environment California

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