Green Projects Allay Second Home Buyers' Guilt

Developers seek to use the environmental friendliness of their projects to lure second home buyers who may be struggling with the guilt of buying another home and increasing their environmental footprint.

1 minute read

November 21, 2007, 9:00 AM PST

By Nate Berg


"People wracked with guilt about owning a second home might be an odd market for second-home developers. But that's the target audience for a handful of communities designed to make people feel better about owning a getaway."

"Among the "guilt offsets" builders are touting: Ski resorts in Lake Tahoe and Massachusetts powered by wind, and a Georgia golf community where most land is set aside as a nature preserve. The Red Mountain ski resort in British Columbia, Canada, stresses that many staffers own homes nearby and don't have to commute from afar because they're priced out of the market."

"The merging of expensive-home building with high-minded values can be fraught, as critics home in on perceived examples of 'greenwashing' -- portraying a development as more environmentally friendly than it actually is."

Monday, November 19, 2007 in The Wall Street Journal

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of "Apartment for rent" sign in red text on black background in front of blurred building

Trump Administration Could Effectively End Housing Voucher Program

Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

April 21, 2025 - Housing Wire

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 23, 2025 - Diana Ionescu

Ken Jennings stands in front of Snohomish County Community Transit bus.

Ken Jennings Launches Transit Web Series

The Jeopardy champ wants you to ride public transit.

April 20, 2025 - Streetsblog USA

View of Washington state capitol dome in Olympia, Washington at golden hour.

Washington Legislature Passes Rent Increase Cap

A bill that caps rent increases at 7 percent plus inflation is headed to the governor’s desk.

6 hours ago - Washington State Standard

Low view of Glendale Narrows section of Los Angeles River with concrete bottom and cloudy storm sky over head.

From Planning to Action: How LA County Is Rethinking Climate Resilience

Chief Sustainability Officer Rita Kampalath outlines the County’s shift from planning to implementation in its climate resilience efforts, emphasizing cross-departmental coordination, updated recovery strategies, and the need for flexible funding.

7 hours ago - The Planning Report

Grandparents sitting on bench with young girl and boy, girl holding ball and boy holding ukelele.

New Mexico Aging Department Commits to Helping Seniors Age ‘In Place’ and ‘Autonomously’ in New Draft Plan

As New Mexico’s population of seniors continues to grow, the state’s aging department is proposing expanded initiatives to help seniors maintain their autonomy while also supporting family caregivers.

April 29 - Source NM