Planners who have a hard time persuading elected officials or the public at large should take a cue from the late attorney Johnnie Cochran and come up with a phrase that will stick in the minds of citizens.
"If it doesn't fit, you must acquit."
Ten years ago, those words were uttered by Jonnie Cochran, the lead defense attorney in the 1995 O.J. Simpson murder trial. Cochran's now famous quip during his summation reminded jurors that the former star football running back couldn't fit his hand inside a bloody glove found at the scene of the killings.
The simple rhyme hammered home for jurors the defense's argument that the evidence against Simpson not only failed to fit the crime, but the defendant himself. Cochran successfully rendered what was the longest jury trial in California history -- with 150 witnesses and thousands of pages of text from depositions, interviews, testimonies and reports -- into a seven-word sound bite.
In the eyes of many who closely followed the trial, it was that sound bite that carried the day for the defense. At the completion of a trial that lasted 133 days, the Simpson jury deliberated for just three hours before rendering a verdict of not guilty.
Sound bites have been around for years, perhaps used most effectively in the world of advertising. But Cochran took the sound bite to a new level that, in an information society where so much data is at our fingertips with the simple click of a mouse, we increasingly rely upon them to help us keep pace and avoid overload. The sheer power of the sound bite may be evident in considering that newspaper subscriptions are down from years ago, and print magazines have generally shortened their articles in recognition of the fact that subscribers don't like to, err, read very much.
And it's not that we're just tired of reading stuff, we're even tired of watching stuff. Each night ESPN condenses dozens of sporting events into a 30-minute show of highlights. In effect, SportsCenter has for many people eliminated the need to even watch a sporting event from start to finish. I mean, we're busy these days, right?
Yet as the rest of the world turns to -- and even relies upon -- the sound bite for information and even to influence their decisions, the planning world remains mired in old-fashioned report writing and long-winded presentations. Tons of them. With a plethora of commission, council, board, advisory group, and neighborhood group meetings in place to support the airing of this information. Over and over and over again. I've seen staff reports for patio covers that run 25 pages long.
Maybe it's time that planners take a cue from what's been going on in mainstream society. Maybe we could make decisions on project proposals more quickly if we just embrace the sound bite. Capture the gist of the issue in a few words and get on with it, already. Streamline project processing time, and save some money. Let's face it, not many people actually read the reports that we write.
Think an appeal of a good project is out of line, and is being pursued by neighborhood extremists to just delay a project? How about "It's not an arms deal, deny the appeal."
Want to integrate European planning strategies that embrace smart growth, mixed-use, and pedestrian-oriented techniques? "If it looks like the Louvre, you must approve" should do the trick.
Want to show some deference to environmentalists but still need that new freeway to cut through sensitive habitat? Use "It may destroy the woods, but it will help to move goods."
Have a City Council that is sprawl-oriented? Hey, "It's no offense to approve something dense." Conversely, is the Council approving too many units? Try "Stop the propensity for an intensity of density."
Want to change a planning area from industrial to residential? Lean on the magic of Hollywood with a play off of the movie E.T. and "Zone homes."
Having trouble getting a planning commission to understand the complex nature of granting a height variance? Try "If it doesn't reduce sight, the new height is alright."
Need to make a case to keep a liquor store from locating near a planned community? "Keep the bourbon away from suburban" might work, and like the other sound bites above, should significantly reduce the need for endless stacks of planning reports, most of which aren't ever cracked open and read anyways.
It all works well, just as long as you don't run against an issue that requires a sound bite for "bulb," "purple," "rhythm," "nothing," "month," or "silver." Nothing rhymes with those words.
Rick Bishop, AICP, is the Executive Director of the Western Riverside (California) Council of Governments, which includes 15 jurisdictions as member entities. The views expressed in this article are solely the author's, and do not reflect any policy of WRCOG or its member agencies.

Manufactured Crisis: Losing the Nation’s Largest Source of Unsubsidized Affordable Housing
Manufactured housing communities have long been an affordable housing option for millions of people living in the U.S., but that affordability is disappearing rapidly. How did we get here?

Americans May Be Stuck — But Why?
Americans are moving a lot less than they once did, and that is a problem. While Yoni Applebaum, in his highly-publicized article Stuck, gets the reasons badly wrong, it's still important to ask: why are we moving so much less than before?

Using Old Oil and Gas Wells for Green Energy Storage
Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.

Greening Oakland’s School Grounds
With help from community partners like the Trust for Public Land, Oakland Unified School District is turning barren, asphalt-covered schoolyards into vibrant, green spaces that support outdoor learning, play, and student well-being.

California Governor Suspends CEQA Reviews for Utilities in Fire Areas
Utility restoration efforts in areas affected by the January wildfires in Los Angeles will be exempt from environmental regulations to speed up the rebuilding of essential infrastructure.

Native American Communities Prepare to Lead on Environmental Stewardship
In the face of federal threats to public lands and conservation efforts, indigenous groups continue to model nature-centered conservation efforts.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Heyer Gruel & Associates PA
City of Moreno Valley
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Salt Lake City
NYU Wagner Graduate School of Public Service
City of Cambridge, Maryland
