With over $300 million of expected economic activity, Detroit metro real estate companies view the superbowl as a tremendous opportunity to boost sagging sales.
"While most of the 100,000-plus visitors expected for the Super Bowl won't be tempted to spend their cash on a pricey new house or condo, builders and marketing experts say the intense interest in the game, billed as the world's largest one-day sporting event, can boost sales among local buyers.
So builders plan to host open houses during Super Bowl week, offer a tour of upscale homes in partnership with the Somerset Collection in Troy and dole out freebies like plasma screen televisions to people who go ahead and buy that new Tudor or colonial.
"You can take advantage of all the people peering at Metro Detroit in the two weeks leading up the game," said Jeff Stoltman, a marketing professor at Wayne State University in Detroit. "It creates urgency. It puts people in a good mood. It's exciting."
Thanks to Mike Lydon
FULL STORY: Builders make play for home sales
Manufactured Crisis: Losing the Nation’s Largest Source of Unsubsidized Affordable Housing
Manufactured housing communities have long been an affordable housing option for millions of people living in the U.S., but that affordability is disappearing rapidly. How did we get here?
Americans May Be Stuck — But Why?
Americans are moving a lot less than they once did, and that is a problem. While Yoni Applebaum, in his highly-publicized article Stuck, gets the reasons badly wrong, it's still important to ask: why are we moving so much less than before?
Using Old Oil and Gas Wells for Green Energy Storage
Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.
Minneapolis Bans Rent-Setting Software
Four cities have enacted restrictions on algorithmic software that can inflate rent costs.
Oakland to Add 244 New EV Chargers
Oakland plans to launch its new charging network at eight locations by the end of 2025.
Jane Goodall Inspires with Message of Hope, Resilience, and Environmental Action
Speaking in Pasadena, Jane Goodall offered a hopeful and inspirational message, urging global compassion, environmental responsibility, and the power of individual action to shape a better future.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Heyer Gruel & Associates PA
City of Moreno Valley
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Salt Lake City
NYU Wagner Graduate School of Public Service
City of Cambridge, Maryland