Florida Interviewed About Creative Class Theory

Richard Florida answers questions about his thesis -- that the Creative Class is a distinct segment that drives innovation, creates urban success, and is critical to American competitiveness.

1 minute read

November 12, 2005, 1:00 PM PST

By Chris Steins @planetizen


From the interview:

"Hanft: Can a city or region really impose a top-down solution to attracting the Creative Class? It feels like a 21st century version of the urban planning and urban renewal disasters of the sixties and seventies. Doesn't an environment that attracts and nurtures the Creative Class have to come from the bottom up? Isn't there a risk of Disney-fying the Creative Class?

Florida: Yes. Creativity is organic. You can't plan for it. You can only allow it room and freedom to grow -- something that many leaders fail to do in their pursuit of maintaining the status quo. I'm not asking people to force creativity on their companies, cities, and communities; I'm just asking them to allow it to flourish. There's a big difference."

Friday, November 11, 2005 in Fast Company

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation