The Gig Economy for Mapping

A new startup wants to use blockchain and the Uber model to create free, open-source maps.

1 minute read

September 26, 2018, 6:00 AM PDT

By Elana Eden


Pokémon Go

Steve Hamann / Shutterstock

CityLab's Laura Bliss profiles a mapping startup that aims to combine blockchain and cryptocurrency, open data, and crowdsourcing and gig work. In other words, the company plans to pay people to contribute to free maps. Bliss reports:

"With $1 million in seed funding, Streetcred is building a business model based on the blockchain, where digital tokens called Ether—a Bitcoin-esque cryptocurrency with a fluctuating dollar value—would be paid out to contributors anywhere in the world to populate maps with new points of interest."

The company will only map places, not routes. It hopes to compete with the current industry king, Google Maps, by making its service free to the developers, government agencies, and companies that currently pay Google up to thousands of dollars a month. Though still "refining" its business model, Streetcred says it would make money by soliciting "sponsorships" from companies like Uber or Apple to map points of interest in regions with less coverage from other services.

It could also save money by paying contractors in an unguaranteed currency rather than hiring employees.

In CityLab, Bliss compares the startup's model to other mapping platforms, companies relying on gig workers, and data services.

Wednesday, September 19, 2018 in CityLab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Downtown Los Angeles skyline at sunset with new 6th Street Viaduct arches in foreground.

Downtown Los Angeles on the Rise: A Promising 2025

Fueled by new developments, cultural investments, and a growing dining scene, downtown Los Angeles is poised for significant growth in 2025, despite challenges from recent wildfires and economic uncertainties.

February 21, 2025 - Los Angeles Downtown News

Two pastel green/blue front doors on duplex with decorative wreaths.

How Single-Family Conversions Benefit Both Homeowners and Cities

Converting single-family homes to triplexes can ease the housing crisis and offer affordable, flexible options for more households. Why is it largely illegal?

17 minutes ago - Strong Towns

Electric Cars

Report: Transportation Equity Requires More Than Electrification

Lower-income households often lack the resources to buy electric cars, signaling a need for a more holistic approach to improving mobility and lowering transportation costs.

1 hour ago - Smart Cities Dive

Informational plaque in front of paved walkway next to tall green trees in Black Hawk State Historic Site, Illinois.

Supporting Indigenous Land Reclamation Through Design

Harvard students collaborated with the Sac and Fox Nation to develop strategies for reclaiming and co-managing ancestral lands in Illinois, supporting Indigenous sovereignty through design, cultural storytelling, and economic planning.

2 hours ago - Harvard GSD

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.