On-Demand Transit Grows in Georgia

From small rural towns to metro Atlanta, Georgia communities are experimenting with on-demand transit to improve connections to existing transit and offer transportation to isolated communities.

2 minute read

April 20, 2022, 6:00 AM PDT

By Diana Ionescu @aworkoffiction


MARTA bus with Atlanta skyline in background

MARTA's Reach program aims to put more transit options within passengers' reach. | Erik Gonzalez / MARTA Bus, Atlanta

“In the past 18 months, on-demand transit has launched across Georgia, from Atlanta to Valdosta to Gainesville,” writes John Ruch. “Advocates and critics differ on the details while agreeing on-demand has its place and its unknowns.”

“Providing fast, low-cost service for last-mile connectivity and other short trips has been difficult and it limits the appeal of transit as a mode of travel. If we can solve that problem with services like the Buc and MARTA Reach, we can make it much easier for people to choose transit,” said Jim Durrett, executive director of the Buckhead Community Improvement District (CID), which funded the Buc shuttle in that neighborhood.

Critics say on-demand transit is “inherently far less efficient than fixed-route buses,” making it “best suited to small-town, rural and suburban-sprawl areas” as an option for hard-to-reach areas with few other transit options. This is exactly how several small Georgia communities, such as Valdosta and Hall County, are using it. In a much larger city, Atlanta’s MARTA is exploring microtransit as a solution for other goals. “In metro Atlanta, two new on-demand programs are aimed at ‘last-mile connectivity’ for fixed-route transit riders, with the implication of boosting overall transit ridership.”

The next six months, writes Ruch, should provide a clearer picture of how effective on-demand transit programs will be in increasing ridership and bringing transit access to more Georgians.

Monday, April 18, 2022 in Saporta Report

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

U-Haul truck on road with blurred grassy roadside in background.

Americans May Be Stuck — But Why?

Americans are moving a lot less than they once did, and that is a problem. While Yoni Applebaum, in his highly-publicized article Stuck, gets the reasons badly wrong, it's still important to ask: why are we moving so much less than before?

March 27, 2025 - Alan Mallach

Rusty abandoned oil well and equipment with prickly pear cactus next to it in West Texas.

Using Old Oil and Gas Wells for Green Energy Storage

Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.

March 31, 2025 - Pennsylvania State University

People sitting and walking in plaza in front of historic Benton County Courthouse in Bentonville, Arkansas.

Placekeeping: Setting a New Precedent for City Planners

How a preservation-based approach to redevelopment and urban design can prevent displacement and honor legacy communities.

March 28, 2025 - Emily McCoy

Orange and white vintage-look streetcar on Market Street in San Francisco, CA.

San Francisco’s Muni Ridership Grew in 2024

The system saw its highest ridership since before the Covid-19 pandemic, but faces a severe budget shortage in the coming year.

15 minutes ago - San Francisco Chronicle

Green and silver Max BRT bus at station in Fort Collins, Colorado.

Colorado Lawmakers Move to Protect BRT Funding

In the face of potential federal funding cuts, CDOT leaders reasserted their commitment to planned bus rapid transit projects.

1 hour ago - Colorado Public Radio

Low view of separated bike lanes in middle of Pennsylvania Avenue with U.S. Capitol dome visible at end of street at night.

Safe Streets Funding in Jeopardy

The Trump administration is specifically targeting bike infrastructure and other road safety projects in its funding cuts.

2 hours ago - Grist