McMansion Hell Blog in Legal Hot Water with Real Estate Site Zillow

[Updated June 29, 2017] It's been a mixed bag for viral sensation McMansion Hell. The same day as a feature video by The Washington Post, the news broke that the website is facing potential legal charges from real estate site Zillow.

2 minute read

June 27, 2017, 6:00 AM PDT

By James Brasuell @CasualBrasuell


Suburbia

John Arehart / Shutterstock

Natt Garun reports:

McMansion Hell is a Tumblr blog that highlights the absurdity of giant real estate properties and the ridiculous staging and photography that are omnipresent in their sales listings. The blog, started by 23-year-old Johns Hopkins graduate student Kate Wagner, began in July 2016 as a way to poke fun at pretentious architecture. It has since gone viral, but now she’s facing potential legal charges by real estate site Zillow for allegedly violating the site’s terms of service by reproducing the images on her blog.

Wagner posted on June 26, 2017, announcing that Zillow is threatening to sue if most of the site's posts aren't deleted. An appeal for help is included with a notice that the blog is going offline for "a while."

The bad legal news for the McMansion Hell came the same day as The Washington Post featured a well-produced video, giving the website and Wagner some major screen time. The video also includes the design details of why McMansions lend themselves to so many design criticisms. The discussion gives Wagner a chance to showcase her wit, like when she talks about the infamous "nubs" that are seen on the roof of many McMansions. "I've seen a lot of heinous nubs in my life," says Wagner. 

Update: Zillow will not pursue legal action against McMansion Hell, according to another article by Natt Garun. Zillow also released the following statement via email:

We have decided not to pursue any legal action against Kate Wagner and McMansion Hell. We’ve had a lot of conversations about this, including with attorneys from the EFF, whose advocacy and work we respect. EFF has stated that McMansion Hell won’t use photos from Zillow moving forward.

It was never our intent for McMansion Hell to shut down, or for this to appear as an attack on Kate’s freedom of expression. We acted out of an abundance of caution to protect our partners – the agents and brokers who entrust us to display photos of their clients’ homes.

Monday, June 26, 2017 in The Verge

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 10, 2025 - Diana Ionescu

Curb cut at corner of sidewalk with yellow panel with bumps to indicate wheelchair ramp.

Baltimore Ordered to Improve Sidewalk Accessibility

The city is one of many to face lawsuits for failing to comply with the Americans with Disabilities Act.

5 seconds ago - Smart Cities Dive

Aerial view of Brampton, Ontario, Canada.

This Toronto Suburb Has More Bus Riders Than Columbus, Ohio

Brampton, Ontario used gradual improvements in service to prove that if you build it, they will ride.

1 hour ago - Bloomberg CityLab

Silhouette of man holding on to back of bicycle ridden by woman with Eiffel Tower in background.

Paris Bike Boom Leads to Steep Drop in Air Pollution

The French city’s air quality has improved dramatically in the past 20 years, coinciding with a growth in cycling.

April 14 - Momentum Magazine