Only High Cost Premiums Can Make Urban Farming Pencil Out

Throwing cold water on the latest "techno-optimism" for indoor, urban agriculture.

1 minute read

June 1, 2017, 6:00 AM PDT

By James Brasuell @CasualBrasuell


Chicago Argriculture

Linda / Flickr

Joe Cortright writes of his skepticism about urban farming—despite the popularity of "techno-optimistic stories about how a new era of hyper-local food grown in your neighborhood or very nearby." The latest example of which, and the inspiration for Cortright's response, is an article by Adele Peters for Fast Company: "Has This Silicon Valley Startup Finally Nailed the Indoor Farming Model?"

"While the story is replete with VC-pitch based talking points about the efficiency of some aspects of the indoor farming model–purportedly 1 percent as much water use as field crops, 30 miles to the consumer, not 3,000, plus [Plenty] uses LED lights are 64 times more cost-effective than those available a few years ago–one fact is conspicuously missing from the narrative," writes Cortright. That is: "How much will consumers be asked to pay for indoor-grown kale and basil?"

Cortright's concern is with the "dubious" economics of urban agriculture. According to his calculations, urban farming has to 100 times more efficient than conventional farming to cover the cost of land. Instead of a game changer of sustainability, Cortright predicts indoor farming will remain a niche technology for specialized, premium products.

Monday, May 22, 2017 in City Observatory

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation