INSTRUCTORS:
Robert J. Gibbs, Gibbs Planning Group, Inc., Birmingham MI; Terry Shook, Shook Kelley, Inc., Charlotte NC. CEUs: 21 AIA/CES (HSW) | 21 AICP/CM | 21 LA/CES (HSW)

Tuition: $1,700.00

Retailing—the exchange of goods, services and experiences—is in the midst of change unprecedented in modern times. In a time when the internet globally democratizes shopping, and social media exercises an out-sized and immediate influence upon consumer behavior, the demand by people around the world for public places where both commerce and socialization thrive has never been greater.

This seminar examines the planning approaches, retail design and merchandising principles necessary for the creation of place-based commerce. This includes tactics used by premier retail and mixed-use developers and considers how they can be applied to a variety of urban settings. It shows how the practical science of analyzing and adjusting all elements known to affect a shopper's mood in the marketplace can inform design and development principles for reviving retail in declining downtowns and for establishing viable commerce in new ones

WHO SHOULD ATTEND:
Developers, planners, investors, retailers, architects, public officials.

GUEST SPEAKERS:
Stefanos Polyzoides, Moule & Polyzoides Architects, Pasadena CA; Dave Williams, Caruso; Matt Winn, former COO Global Retail, Cushman & Wakefield, Bill de St. Aubin, Sizemore Group.