Debating Elon Musk's Second 'Master Plan'

When Elon Musk talks, lots of people listen. Some also respond.

2 minute read

July 26, 2016, 7:00 AM PDT

By James Brasuell @CasualBrasuell


Tesla

Jag_cz / Shutterstock

In case you missed it, Elon Musk last week announced a new "Master Plan," this one subtitled "Part Deux," in an apparent nod to a 1993 comedy film starring Charlie Sheen.

The master plan, like the movie, is a sequel. Musk's first master plan was released ten years ago, describing a plan to create Tesla's line of electric vehicles. The new master plan picks up where the original left off, setting the following agenda:

Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren't using it

Following that proclamation, a debate has emerged. On one side, those who believe Musk has failed to grasp crucial concepts about how transportation works. On the other side, those who eagerly anticipate the future described by the new master plan.

The former is argued by Jarrett Walker on his Human Transit blog. "Musk assumes that transit is an engineering problem, about vehicle design and technology," according to Walker. "In fact, providing cost-effective and liberating transportation in cities requires solving a geometry problem, and he’s not even seeing it."

On the other side, Alissa Walker writing for Curbed: "Tesla is actually shifting from an electric car company to a sustainable transportation company. And this could mean something revolutionary for our cities." 

Wednesday, July 20, 2016 in Tesla

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Blue and white Seattle Link light rail train exiting concrete Downtown Bellevue Tunnel in Bellevue, WA.

Why Should We Subsidize Public Transportation?

Many public transit agencies face financial stress due to rising costs, declining fare revenue, and declining subsidies. Transit advocates must provide a strong business case for increasing public transit funding.

April 7, 2025 - Todd Litman

Two people on bikes in red painted bike lane with bus in traffic lane next to them.

Understanding Road Diets

An explainer from Momentum highlights the advantages of reducing vehicle lanes in favor of more bike, transit, and pedestrian infrastructure.

April 17 - Momentum Magazine

Aerial view of large warehouses across from development of suburban single-family homes in Jurupa, California with desert mountains in background.

New California Law Regulates Warehouse Pollution

A new law tightens building and emissions regulations for large distribution warehouses to mitigate air pollution and traffic in surrounding communities.

April 17 - Black Voice News

Purple Phoenix light rail train connected to overhead wires at sunset.

Phoenix Announces Opening Date for Light Rail Extension

The South Central extension will connect South Phoenix to downtown and other major hubs starting on June 7.

April 17 - Arizona Republic