Trump Would Move Infamous Sign From Chicago to the White House If Elected

Republican frontrunner Donald Trump has announced his plan to expand his branding if elected President of the United States in November.

2 minute read

April 1, 2016, 12:00 PM PDT

By James Brasuell @CasualBrasuell

Aneta Waberska / Shutterstock

Citing the quality of his signs and his desire to "piss off" Blair Kamin, the Pultizer Prize winning architecture critic for the Chicago Tribune, Donald Trump announced today that he's having his campaign staff look into opportunities for new locations to place "TRUMP" signs around Washington, D.C. when he's elected.

The idea was born out of a feud between Trump and Kamin, dating back to 2014, when a 2,891-square-foot sign bearing the word "Trump" was attached to the Trump International Hotel and Tower overlooking the Chicago River. In a review for the Tribune, Kamin called the sign "a poke in the eye."

Trump responded to the criticism by calling Kamin a "sucker" and a "bad critic." The whole episode caught the attention of Jon Stewart, while still with the Daily Show, in a segment humorously titled "Signfeud."

"I'm having my staff look at a few new locations for Trump signs in Washington, D.C.," said a noticeably smug Donald Trump to an appreciative audience at a campaign rally in Wisconsin today. "I can't decide if a new sign should go on the façade of the White House or on the North Lawn so it's easier to see in photos from Pennsylvania Avenue," added Trump. The Trump campaign staff released a statement later in the day that also listed the Rose Garden, the Oval Office, Air Force One, Marine One, and the roof of the White House (to be more visible from Marine One), as potential locations for new Trump signage.

FULL STORY: Trump Would Move Infamous Sign From Chicago to the White House If Elected

Friday, April 1, 2016 in Planetizen April 1st Edition

Humor District of Columbia Illinois April Fool's Day Washington D.C. Donald Trump Trump Sign Signage Design Guidelines Trump International Hotel and Tower Blair Kamin View More

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.