Portland's forthcoming bikeshare system, now dubbed Biketown, will be expanded from its original scale as a result of the support of the corporate giant.
Elliot Nijus reports: "Nike has signed on to sponsor Portland's forthcoming bike-rental program, which it's calling Biketown."
"The company will pay $10 million over five years in exchange for the right to put its Swoosh logo and signature orange color on the bicycles that will crisscross the central city when bike-share launches in July, as well as kiosks, racks and promotional materials," adds Nijus.
The corporate sponsorship will allow the Portland bikeshare program to expand from 600 bicycles to 1,000 bicycles. New territory, yet to be determined, is also among the benefits of the arrangement.
The article includes more about Nike's motivation for sponsoring the bikeshare in the city, as well as details of the original deal for bikeshare approved by the Portland City Council in September.
FULL STORY: Nike to sponsor Portland's bike-share program, call it Biketown
Biketown Lives
Despite public perception of its decline, Portland’s bike share system is alive and well.
Portland's Biketown to Include 'Adaptive Bikes' to Ensure Universal Access
The city of Portland is wearing the Yellow Jersey on equity issues connected to the Biketown bikeshare system.
Portland Bikeshare Drawing Big Crowds in First Six Months
Users of Portland's Biketown bikeshare system are choosing to rent bikes instead of driving.
Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage
Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Why Should We Subsidize Public Transportation?
Many public transit agencies face financial stress due to rising costs, declining fare revenue, and declining subsidies. Transit advocates must provide a strong business case for increasing public transit funding.
Understanding Road Diets
An explainer from Momentum highlights the advantages of reducing vehicle lanes in favor of more bike, transit, and pedestrian infrastructure.
New California Law Regulates Warehouse Pollution
A new law tightens building and emissions regulations for large distribution warehouses to mitigate air pollution and traffic in surrounding communities.
Phoenix Announces Opening Date for Light Rail Extension
The South Central extension will connect South Phoenix to downtown and other major hubs starting on June 7.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Caltrans
Smith Gee Studio
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Toledo-Lucas County Plan Commissions
Salt Lake City
NYU Wagner Graduate School of Public Service