The Future of Economic Development is Online: IEDC’s 2015 Digital Marketing Webinar Series 
Tuesdays, October 27-December 1 | 2:30-4:00 p.m. ET 

The Internet and social media allow you to reach thousands of people in just seconds, but competition is intense for the attention of site consultants, corporate real estate executives, and talented workers. How can your community take center stage?

Digital marketing applications give EDOs the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. The most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads.

This October, IEDC, in partnership with Atlas Advertising, will offer a special in-depth series of webinars on using digital marketing for economic development. Each webinar will provide instructions on how to use a crucial digital platform, with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "Do It Yourself" digital strategy.

Stay competitive in the global marketplace - harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:

• Winning Google's attention and ranking higher in searches 
• Proving the value of your efforts through analytics 
• Using big data to tell relevant community stories 
• Joining the conversations that impact your community 
• Getting the greatest gains from online marketing for the least cost

Digital Marketing Webinar Series Schedule:

October 27: What You Need to Know about Digital Lead Generation 

November 3: Get Google's Attention 

November 10: Optimizing Social Media 

November 17: Analytics & Metrics to Become a Marketing Leader 

November 24: Using Big Data to Tell the Right Story 

December 1: Getting More from International Marketing