Wanted: An Architectural Icon to Capture the Essence of Portland

On op-ed in the Oregonian makes the case for Portland to design and build a unique architectural icon that differentiates the city from its rivals in the Pacific Northwest.

1 minute read

May 20, 2015, 2:00 PM PDT

By James Brasuell @CasualBrasuell


"In public consciousness, most seem to associate [Portland] with our most publicized clichés: food trucks, biking culture and hipsters. But even if we can rightfully blame 'Portlandia' for perpetuating these clichés, it's hard to deny that there's nothing memorable about our skyline," according to an op-ed by Jason Shadel.

Shadel cites the economic impacts of icons like the CN Tower in Tornoto and the Gateway Arch in St. Louis to make the case for the potential of a unique architectural feature to define the skyline of cities and attract millions of tourists every year.

But, Shadel warns, Portland should endeavor to design an icon that fits the city's unique qualities:

I don't believe Portland needs a Space Needle. That would be counterproductive. The idea of erecting an iconic architectural structure — one that's not an office building and one featuring a publicly accessible viewing deck — is to further differentiate Portland from other regional cities like Vancouver and Seattle. This should be a challenge to architects to design something that's uniquely Portland, something that reflects the spirit of a city whose pioneering urban planning has emphasized density over sprawl.

Tuesday, May 19, 2015 in The Oregonian

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation