Architectural Renderings Depict Only the 'Wired and Young'

John King shares his thoughts on modern renderings. In too many drawings a hipster cult of youth is normalized, and it threatens to paint regular folks and true nonconformists out of the picture.

1 minute read

March 24, 2015, 7:00 AM PDT

By Philip Rojc @PhilipRojc


Transit Rendering

Eric Fischer / Flickr

Heightened diversity is one of the hallmarks of any urban center. But according to John King, "[the] city imagined by designers and developers is a monoculture of the wired and young."

From a set of architectural renderings, mostly native to San Francisco, King picks out the roots of gentrification. "The difference now is the narrowness of the vision conveyed. For all the debate over gentrification and saving the 'soul' of San Francisco (whatever that means), the future will arrive with a backpack slung over its shoulder."

These renderings might indicate a deeper cultural disruption. Not only do they fail to include homeless people and other "problem" signs: they also write out office workers, tourists, and most of those who will actually use the spaces depicted. For King, this celebration of carefree digital age faddishness—and the death of seriousness—is new. "Not only are the figures in the renderings from past decades obviously not real — wonderful figures brought to life by a seemingly casual line or two — they convey a sense that societal norms were here to stay. The establishment will continue to set the tone, thank you, whatever that era’s fashions or hairstyles might be."


Friday, February 27, 2015 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Blue and white Seattle Link light rail train exiting concrete Downtown Bellevue Tunnel in Bellevue, WA.

Why Should We Subsidize Public Transportation?

Many public transit agencies face financial stress due to rising costs, declining fare revenue, and declining subsidies. Transit advocates must provide a strong business case for increasing public transit funding.

April 7, 2025 - Todd Litman

Silhouette of man holding on to back of bicycle ridden by woman with Eiffel Tower in background.

Paris Bike Boom Leads to Steep Drop in Air Pollution

The French city’s air quality has improved dramatically in the past 20 years, coinciding with a growth in cycling.

April 14 - Momentum Magazine

Multifamily housing under construction.

Why Housing Costs More to Build in California Than in Texas

Hard costs like labor and materials combined with ‘soft’ costs such as permitting make building in the San Francisco Bay Area almost three times as costly as in Texas cities.

April 14 - San Francisco Chronicle

Western coyote looking at camera in grassy field.

San Diego County Sees a Rise in Urban Coyotes

San Diego County experiences a rise in urban coyotes, as sightings become prevalent throughout its urban neighbourhoods and surrounding areas.

April 14 - Fox 5