Milwaukee's Lakefront on the Rebound—Condos, Commercial, and a Streetcar

Chris Bentley reports on the developments around Milwaukee's lakefront area, especially in response to a streetcar route proposed in September 2014.

1 minute read

November 12, 2014, 6:00 AM PST

By James Brasuell @CasualBrasuell


"Plans to remake Milwaukee’s lakefront have been in the works for years, and while they still face hurdles, the inclusion of a new streetcar line landing in the lobby of the 44-story Couture tower has some residential developers excited about the possibility of a downtown resurgence aided by public transit," writes Bentley.

"New renderings show a lakefront stop for the Milwaukee streetcar loop in the Couture’s lobby—a 20,855-square-foot public transportation concourse connecting passengers and passersby to bus stops and to the lakefront via a pedestrian bridge over Lincoln Memorial Drive."

In addition to the additional developer interest sparked by the streetcar plans, there are other signs of a market rebound on Milwaukee's lakefront: "along with plans to remake the lakefront War Memorial building and overhaul Northwestern Mutual’s corporate headquarters to the tune of nearly half a billion dollars….The average sale price of downtown condos is also rising."

Bentley also details the obstacles potentially blocking the streetcar from delivery, including questions about costs for relocating utilities, the Public Trust Doctrine, and the redevelopment of the downtown transit center.

Monday, November 10, 2014 in The Architect's Newspaper

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation