Anti-Growth Measures Adopting Pro-Growth Language to Survive

John King has reason to believe a cultural shift toward taller buildings and mixed-use neighborhoods is underway in the Bay Area. How? The language used by opponents of those causes.

1 minute read

October 2, 2014, 1:00 PM PDT

By James Brasuell @CasualBrasuell


San Francisco Chronicle Architecture Critic John King offers compelling perspective on the latest crop of anti-development ballot initiatives under consideration in the Bay Area.

In both Berkeley and Menlo Park, slow-growth initiatives are framed in such a way that proponents can say they’re not actually against the concept of dense development at all. Such arguments might be cynical or simplistic, but they tacitly concede that more and more people are comfortable with more urban ways of life.

King examines the case of Berkeley's Measure R (detailed by Planetizen's Reuben Duarte in September), finding a change in tone between the current growth opposition campaign and a failed campaign to defeat a 2010 growth initiative. That change in tone, which King details in the article, is a sign of a larger trend:

It’s also a clear signal that the conventional wisdom of a generation ago, that tall buildings are synonymous with some dire Manhattanization, doesn’t sway younger Bay Area residents who visit New York City every chance they get.

King goes on to argue that Measure M in the peninsula city of Menlo Park, which makes similar, disingenuous concessions to the language and policy of a pro-growth agenda.  

Saturday, September 27, 2014 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation