For Sale: Data on 90 Million Bike Rides and 20 Million Runs

The same week that the New York Police Department released a boat load of data about traffic collisions comes news that exercise app Strava will sell its data on the how, where, and when bikers and runners use streets.

1 minute read

May 9, 2014, 8:00 AM PDT

By James Brasuell @CasualBrasuell


"On Wednesday, the San Francisco-based company launched Strava Metro, which provides data from 90 million bike rides and 24 million runs as of this week — the byproduct of virtual competitions around the world — to help urban planners understand how and where cyclists use public streets," reports Reed Albergotti.

"The first customer, Oregon’s Department of Transportation, is paying $20,000 to use the data for a year. Strava also signed up London; Glasgow; Orlando, Fla.; and Alpine Shire in Victoria, Australia."

Albergotti cites an anecdote shared by Margi Bradway, a policy analyst for the Oregon DOT, who discovered that her friends would use the app even more if they knew planners were using it to make data-driven decisions. In fact, "[in] the past six months, Oregon has used the Strava data to determine where cyclists have trouble figuring out traffic patterns, and to find the best way to install rumble strips on a road outside Portland that is popular with cyclists."

Wednesday, May 7, 2014 in Wall Street Journal - Digits

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

Screenshot of robot with fox and bird in The Wild Robot animated movie.

A Lone Voice for Climate: How The Wild Robot Stands Apart in Hollywood

Among this year’s Oscar-nominated films, only The Wild Robot passed the Climate Reality Check, a test measuring climate change representation in storytelling, highlighting the ongoing lack of climate awareness in mainstream Hollywood films.

31 minutes ago - The Hollywood Reporter

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios