Cloud Computing Company Will Have its Name in the Clouds above San Francisco

It is only fitting that Salesforce, whose logo is a cloud, won the naming rights to what will be the West Coast's tallest building when completed in 2017 where they will lease half the space. When the fog rolls in, that's all the workers will see!

2 minute read

April 14, 2014, 6:00 AM PDT

By Irvin Dawid


Salesforce, whose logo as well as business is cloud-related, is San Francisco's largest technology employer. In a "landmark real estate deal, it will lease half of the planned Transbay Tower, now to become the Salesforce Tower thanks to a naming rights agreement - when the 61-story skyscraper is completed in 2017," write Ellen Huet and John Coté.

In 2010, two years before the city approved plans for the tower, "then-Mayor Gavin Newsom was already envisioning Salesforce as an anchor tenant - waxing poetic about the company's logo perched atop the highest building in the city", add Huet and Coté.

In fact, as we noted in 2012 when the tower was approved, the 1,070-foot tower will also be the tallest on the West Coast, surpassing the U.S. Bank Tower at 1,018 feet by 52 feet. However, the ranking may not last long, if at all, as L.A.'s 71-story Wilshire Grand Tower at 1,121 feet, is also expected to be completed in 2017.

The centerpiece of the Transbay Transit Center will hopefully be the new $4.5 billion Transbay Terminal (renamed the Transit Center), what some have dubbed "America's Next Great Train Station". However, when the center is completed by 2017, it will not have the two rail tenants, Caltrain and High Speed Rail. But if you need to catch a bus to the East Bay, North Bay, Peninsula or the Greyhound, your needs will be met.

Friday, April 11, 2014 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

Blue train on coastal rail in Southern California.

SoCal Leaders Debate Moving Coastal Rail Line

Train tracks running along the Pacific Ocean are in danger from sea level rise, but residents are divided on how to fix the problem.

March 7 - The New York Times

Woman and two children sit on bench at public transit stop waiting for tram with stroller next to them.

Are Mobility Hubs Child-Friendly?

‘Mobility hubs’ aim to make urban travel easier by connecting travel modes. Adding more services could make them more accessible and useful to women and families.

March 7 - Streetsblog USA

Rendering of blue and white light rail train passing next to tree-shaded walkway with pedestrians in Austin, Texas.

Austin’s Project Connect Funding Safe for 2025

The light rail project is moving ahead with plans to finalize its environmental impact review by late 2025.

March 7 - Smart Cities Dive