Is Bjarke Ingels Architecture's Sarah Palin?

Bjarke Ingels, founding partner of hot architecture firm BIG, is a media savvy populist who's scorned by the establishment, yet adept at "bringing his message directly to the people". Justin Fowler dissects his strategy for success.

1 minute read

July 2, 2013, 2:00 PM PDT

By Jonathan Nettler @nettsj


"Few architects working today attract as much public acclaim and disciplinary head-scratching as Bjarke Ingels," observes Fowler. "While his practice is often branded by the architectural establishment as naïve and opportunistic, such criticism is too quick to conflate Ingels’s outwardly optimistic persona with the brash formal agenda it enables."

"Bred as an insider (first at OMA, and then at Columbia and Harvard), he has since 'gone rogue' by positioning himself outside of the elitist currents that make up avant-garde practice. The message is that Ingels is of the people and therefore his work has the people’s best interest at heart."

"Much of Ingels’s work assumes this character of assertion," continues Fowler. "His self-described 'pragmatic utopian' brand of the performative is, in fact, its own kind of Tea Party Express—that undeniably revolutionary platform that somehow manages to reconcile such outwardly incommensurable positions as tax reduction and increased military spending into one loud, populist leviathan. It remains to be seen whether Ingels’s desire to have his cake and eat it too, or 'BIGamy,' [6] is more closely related to the Tea Party’s brand of cognitive dissonance or some imagined urban win-win scenario brought to bear through sheer force of will. But, then again, does it even matter so long as the strategy pays off?"

Tuesday, July 2, 2013 in ArchDaily

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation