Is Bjarke Ingels Architecture's Sarah Palin?

Bjarke Ingels, founding partner of hot architecture firm BIG, is a media savvy populist who's scorned by the establishment, yet adept at "bringing his message directly to the people". Justin Fowler dissects his strategy for success.

1 minute read

July 2, 2013, 2:00 PM PDT

By Jonathan Nettler @nettsj


"Few architects working today attract as much public acclaim and disciplinary head-scratching as Bjarke Ingels," observes Fowler. "While his practice is often branded by the architectural establishment as naïve and opportunistic, such criticism is too quick to conflate Ingels’s outwardly optimistic persona with the brash formal agenda it enables."

"Bred as an insider (first at OMA, and then at Columbia and Harvard), he has since 'gone rogue' by positioning himself outside of the elitist currents that make up avant-garde practice. The message is that Ingels is of the people and therefore his work has the people’s best interest at heart."

"Much of Ingels’s work assumes this character of assertion," continues Fowler. "His self-described 'pragmatic utopian' brand of the performative is, in fact, its own kind of Tea Party Express—that undeniably revolutionary platform that somehow manages to reconcile such outwardly incommensurable positions as tax reduction and increased military spending into one loud, populist leviathan. It remains to be seen whether Ingels’s desire to have his cake and eat it too, or 'BIGamy,' [6] is more closely related to the Tea Party’s brand of cognitive dissonance or some imagined urban win-win scenario brought to bear through sheer force of will. But, then again, does it even matter so long as the strategy pays off?"

Tuesday, July 2, 2013 in ArchDaily

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 10, 2025 - Diana Ionescu

A line of white wind turbines surrounded by wheat and soybean fields with a cloudy blue sky in the background.

Wind Energy on the Rise Despite Federal Policy Reversal

The Trump administration is revoking federal support for renewable energy, but demand for new projects continues unabated.

April 15 - Fast Company

Red and white Caltrain train.

Passengers Flock to Caltrain After Electrification

The new electric trains are running faster and more reliably, leading to strong ridership growth on the Bay Area rail system.

April 15 - Office of Governor Gavin Newsom

View up at brick Catholic church towers and modern high-rise buildings.

Texas Churches Rally Behind ‘Yes in God’s Back Yard’ Legislation

Religious leaders want the state to reduce zoning regulations to streamline leasing church-owned land to housing developers.

April 15 - NBC Dallas