Billboards deployed by IBM in France actually make themselves useful as they invade public spaces, and seek to inspire ideas for improving cities.
"Technology company IBM has launched a series of outdoor ads that also function as useful surfaces you can sit on, take cover under or pull your bag or push your stroller over instead of carrying it over steps," writes Leah Gonzalez. Developed with Ogilvy & Mather France, as part of IBM's People For Smarter Cities project, [t]he project aims to encourage ‘smarter thinking’ when it comes to coming up with solutions for the city," says Gonzalez.
FULL STORY: IBM Billboards Double as City Furniture
Regulating Car Ads to Discourage Unsafe Driving
Dangerous driving is a common feature of U.S. car ads, but other countries have banned this advertising because it glorifies reckless behavior.
Wisconsin Ad Campaign Ridicules Illinois to Attract Millennials
A critique of the "Wisconsin: It's more you" ad campaign serves as a lesson for anyone who throws the word Millennial around like a magic talisman.
Toward Better Advertising Campaigns for Transit
A few ideas on how advertisements could do a better job of selling public transit to the public.
Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss
The plan would reduce visitor accommodation by 25,% resulting in 1,900 jobs lost.
Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage
Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”
North Texas Transit Leaders Tout Benefits of TOD for Growing Region
At a summit focused on transit-oriented development, policymakers discussed how North Texas’ expanded light rail system can serve as a tool for economic growth.
Paris Bike Boom Leads to Steep Drop in Air Pollution
The French city’s air quality has improved dramatically in the past 20 years, coinciding with a growth in cycling.
Why Housing Costs More to Build in California Than in Texas
Hard costs like labor and materials combined with ‘soft’ costs such as permitting make building in the San Francisco Bay Area almost three times as costly as in Texas cities.
San Diego County Sees a Rise in Urban Coyotes
San Diego County experiences a rise in urban coyotes, as sightings become prevalent throughout its urban neighbourhoods and surrounding areas.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Smith Gee Studio
Alamo Area Metropolitan Planning Organization
City of Santa Clarita
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Toledo-Lucas County Plan Commissions
Salt Lake City
NYU Wagner Graduate School of Public Service