Experts have opined that up to 60 percent of residents are inclined to want to bike, but concerned about the safety of their route. Working from this premise, the city of Austin has developed a novel bike map keyed to the comfort of each street.

Sarah Goodyear describes the experience-based bike maps developed by Nathan Wilkes, a project engineer at the Austin public works department, and his colleagues with the city of Austin.
"The city’s map prioritizes rider comfort in its symbology. 'We tried to make it real intuitive,' says Wilkes, who has been refining the concept for several years now." Colors are used to symbolize one of five comfort levels. "The result is a map that shows at a glance where the riding is easy and where it’s more challenging. Because the colors are parallel to those used by traffic lights (with the addition of that peaceful-looking blue) they make a deep kind of sense to our eyes and brains."
"One of the things Wilkes and his colleagues are trying to achieve with the map is to show just what is available that meets the very highest comfort level. 'We want people to see, hey, look at all these places you can go even with your kids.' At the same time, the map is helpful to planners because it shows comfort gaps in the network so clearly – spaces where the green and blue bits need to be filled in."
FULL STORY: Bike Maps That Give Riders the Info They Actually Need

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City of Albany
UCLA Lewis Center for Regional Policy Studies
Mpact (formerly Rail~Volution)
Chaddick Institute at DePaul University
City of Piedmont, CA
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research