The Monks of Tourism

In an effort to draw more tourists to their ancient temples, officials in the Chinese town of Guandu has contracted tourism-savvy Shaolin monks to take over operation of the temples.

2 minute read

January 4, 2009, 9:00 AM PST

By Nate Berg


"While soothing to some, the tranquillity is galling to Guandu's city fathers, who recently spent $3 million to rebuild the four temples. They had become schools and warehouses during an earlier era, when the Communist Party sought to suppress nearly all religious activity, including that by Buddhists."

"To sweeten the lure for free-spending tourists, they tore down the jumble of ancient homes that surrounded the 1,000-year-old temples and built rows of antique-looking shops that sell bootleg DVDs, sneakers and stuffed Santas."

"Still no one came."

"'The temples have been money losers,' grumbled Dou Weibao, the commissioner of ethnic and religious affairs in Guandu, which has long since been subsumed by the sprawl of Kunming, the capital of Yunnan Province."

"Mr. Dou found a savior 1,200 miles away, in the Song Mountains of central China, where the warrior monks of Shaolin have mastered the art of monastery marketing. Since the early 1990s, the chief abbot, Shi Yongxin, has turned Shaolin into a lucrative draw for kung fu enthusiasts and has transformed his lithe disciples into global emissaries for the temple's crowd-pleasing mix of Zen Buddhism and fly-kick combat."

"Guandu officials say they will get no money from the deal, but they hope the Shaolin mystique will pull in the kind of crowds that have turned the flagship monastery, in Henan Province, into one of China's most popular tourist destinations. Mr. Dou said the government would save the $88,000 once spent on temple maintenance each year. They are also counting on the tax revenue from a vast new mall that is nearing completion next to the temple complex."

Friday, January 2, 2009 in The New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation