VA Roanoke Urban Effect, a design competition which focuses on three specific areas of the city of Roanoke, VA and challenges design professionals to create new environments that will transform the current urban landscape. Applicants will explore the city's potential by creating unique urban and architectural designs that enhance the best qualities of Roanoke and create positive impact on three specific areas of the city: the Roanoke City Market, The Crossing, and Reserve Avenue/Roanoke River. Each is located along the city's main thoroughfare, Jefferson Street. Through public/private partnerships, redevelopment efforts are currently underway in this area known as The Jefferson Street Corridor.

Roanoke Urban Effect challenges applicants to look beyond the traditional urban planning model to present innovative and inspired ideas that create a vision for a more vibrant and sustainable urban environment. Organizers of the competition, a collective of young design professionals passionate about the future vitality of Roanoke, hope to attract the skills and resources of designers and visionaries nationwide with the goal of inspiring the community to dialogue about opportunities for future growth and development of the city.

For more information visit:
WWW.ROANOKEURBANEFFECT.ORG