Architectural Monuments: What Message?

What do architectural monuments say about their owners? Are they required to light fires in the human mind?

1 minute read

February 18, 2001, 9:00 AM PST

The idea that a building might sink a market seems nonsense. But giant structures, from the pyramids to the NASD's latest effort, clearly are linked to the fortunes of the organizations that envision them. The only uncertainty is how. Think of this mysterious relationship as the Xanadu Effect."

Thanks to Chris Steins

FULL STORY: The Xanadu Effect

Monday, February 12, 2001 in The Industry Standard

Architecture United States

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