New Train Tunnel Ads Irk Riders, Draw Revenue

Flashing lights on the walls on train tunnels that display a 15-second video to passengers have been introduced in L.A., bringing new revenue to the area's transit agency, but bothering some riders. Some say the ads intrude on public space.

1 minute read

May 15, 2008, 7:00 AM PDT

By Nate Berg


"On Tuesday, commercial messages on mass transit in the Southland reached a new frontier when subway riders began seeing a 15-second video floating outside the train's window in a dark tunnel near Universal City."

"'It's intrusive to me,' said passenger Roberta Richey, an actress. 'If I want to see that, I'll turn on the TV or pick up a newspaper.'"

"Reaction from most other passengers on a northbound Red Line train Tuesday morning was muted or nonexistent. The videos have no sound, and some riders didn't notice them. Others read; some slept or stared blankly ahead in the way that subway riders do."

"And others liked what they saw in the tunnel between the Hollywood and Highland and Universal City stations."

"Such video ads have become part of the subway landscape in San Francisco and New York and are even more prominent overseas."

"But they also have raised hackles among those who see the line increasingly blurring between public space and commercial messages. The selling of naming rights to stadiums and placement of billboards have been widely debated nationally but seem less controversial on mass transit."

Wednesday, May 14, 2008 in The Los Angeles Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Blue and white Seattle Link light rail train exiting concrete Downtown Bellevue Tunnel in Bellevue, WA.

Why Should We Subsidize Public Transportation?

Many public transit agencies face financial stress due to rising costs, declining fare revenue, and declining subsidies. Transit advocates must provide a strong business case for increasing public transit funding.

April 7, 2025 - Todd Litman

Two people on bikes in red painted bike lane with bus in traffic lane next to them.

Understanding Road Diets

An explainer from Momentum highlights the advantages of reducing vehicle lanes in favor of more bike, transit, and pedestrian infrastructure.

April 17 - Momentum Magazine

Aerial view of large warehouses across from development of suburban single-family homes in Jurupa, California with desert mountains in background.

New California Law Regulates Warehouse Pollution

A new law tightens building and emissions regulations for large distribution warehouses to mitigate air pollution and traffic in surrounding communities.

April 17 - Black Voice News

Purple Phoenix light rail train connected to overhead wires at sunset.

Phoenix Announces Opening Date for Light Rail Extension

The South Central extension will connect South Phoenix to downtown and other major hubs starting on June 7.

April 17 - Arizona Republic