New York City parks officials have announced plans to generate extra revenue by selling off naming rights for some of the city's public park attractions.
"Officials have not said which particular locations are ready to be sold yet, but almost any major attraction in the city's parks and recreation system could be up for grabs."
"Under this program - which would raise an estimated $3 million a year - entire parks wouldn't be renamed, so Central and Prospect parks would keep their monikers but attractions within them could be renamed for a price."
Thanks to Curbed
FULL STORY: PARKS MAY 'NAME' PRICE FOR BIZ LABELS
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