Michigan Wants To Be Cool, Too

The state’s new governor responds to recent Census data naming Detroit as first in the nation in the flight of young adults between 2000 and 2002.

1 minute read

October 14, 2003, 6:00 AM PDT

By David Gest


"Gov. Jennifer Granholm is pushing a ‘Cool Cities’ initiative to make people want to live, work and shop in Michigan…‘Cool cities mean hot jobs,’ Michigan's 43-year-old freshman governor told a conference called Digital Detroit…Cool cities are places where people with talent and imagination can find work, along with rich cultural, social and recreational opportunities – ingredients for a quality lifestyle, the governor said." Richard Florida’s recent book, "The Rise of the Creative Class," inspired the decision. Detroit looks to focus on "its musical creativity, from the Motown sound of the 1960s to its place as the techno music capital today…"

Thanks to David Gest

Friday, October 10, 2003 in Associated Press

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