It’s That Time of Year: #BlackFridayParking

An annual social media project underscores just how much parking goes unused, even on the busiest shopping days.

1 minute read

November 22, 2023, 10:00 AM PST

By Diana Ionescu @aworkoffiction


Aerial view of large parking lot in front of large grocery or big-box store with small fall-colored trees among parked cars and sunset sky in background.

bilanol / Adobe Stock

To celebrate the upcoming holiday weekend, Strong Towns continues its annual tradition of highlighting wasteful land use in U.S. cities, particularly at malls at shopping centers that, even on the ostensibly busiest shopping day of the year, are hardly full.

As Ben Abramson explains, the organization calls on parking reform advocates to post their own images of vacant parking with the hashtag #BlackFridayParking. “As Strong Towns has shown over the years, thousands of acres have been paved over to prepare for a mythical maximum number of shoppers on Black Friday. From a municipality’s perspective, this land is completely unproductive and may become a liability.”

For Strong Towns, the action is one way to promote policy changes that make more productive use of urban and suburban space. “Here’s hoping we can reconvene at this time next year to celebrate all the cities and towns that have done just that.”

Monday, November 20, 2023 in Strong Towns

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 10, 2025 - Diana Ionescu

A line of white wind turbines surrounded by wheat and soybean fields with a cloudy blue sky in the background.

Wind Energy on the Rise Despite Federal Policy Reversal

The Trump administration is revoking federal support for renewable energy, but demand for new projects continues unabated.

April 15 - Fast Company

Red and white Caltrain train.

Passengers Flock to Caltrain After Electrification

The new electric trains are running faster and more reliably, leading to strong ridership growth on the Bay Area rail system.

April 15 - Office of Governor Gavin Newsom

View up at brick Catholic church towers and modern high-rise buildings.

Texas Churches Rally Behind ‘Yes in God’s Back Yard’ Legislation

Religious leaders want the state to reduce zoning regulations to streamline leasing church-owned land to housing developers.

April 15 - NBC Dallas