'Zoom Towns': Paradigm Shift or Age-Old Pattern?

In California, housing prices have shot up in resort areas like Lake Tahoe and Big Bear and in suburbs like Mountain House and Rancho Cucamonga. Are urbanities fleeing, or are young adults doing what young adults have always done?

2 minute read

February 2, 2021, 11:00 AM PST

By Josh Stephens @jrstephens310


California and Nevada

South Lake Tahoe, pictured in April 2020. | DTM Media / Shutterstock

"Ever since cities locked down in order to reduce transmission of the coronavirus, debates have raged over the epidemiological implications of density and, less esoterically, over whether center cities remain can attractive when there’s nothing to do. While many in the state do not have the means to pick and choose exactly where they want to live, the combination of remote work and pandemic ennui has prompted untold numbers of well-off urban Californians to retreat to suburbs and to exurban 'Zoomtowns.'"

"Moreover, according to a recent report by AdvisorSmith, some of the most dramatic increases in rental rates in the nation are in California. Rancho Cucamonga (up 13%) ranks third, Murrieta (11%) ranks eighth, and Chino Hills ranks ninth, with Temecula, Bakersfield, and Fresno also in the top 25. And yet some of the most dramatic reductions in rental rates also are in California. The Bay Area cities of San Francisco, Mountain View, and Sunnyvale rank 4-6, with declines of over 20% each. Eight other Bay Area cities fill out the other 19 spots."

"The much larger question is whether, after younger Californians especially spent so many years living it up in cities center cities, this trend reflects short-term concerns about the virus or long-term preferences. If only the former is true, then newly expensive suburbs and Zoomtowns may be in for a crash whenever urban life returns to normal."

Monday, January 25, 2021 in California Planning & Development Report

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25,% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Two yellow and white Dallas Area Rapid Transit light rail streetcars at station in Dallas, Texas.

North Texas Transit Leaders Tout Benefits of TOD for Growing Region

At a summit focused on transit-oriented development, policymakers discussed how North Texas’ expanded light rail system can serve as a tool for economic growth.

April 3, 2025 - KERA News

Rusty abandoned oil well and equipment with prickly pear cactus next to it in West Texas.

Using Old Oil and Gas Wells for Green Energy Storage

Penn State researchers have found that repurposing abandoned oil and gas wells for geothermal-assisted compressed-air energy storage can boost efficiency, reduce environmental risks, and support clean energy and job transitions.

March 31, 2025 - Pennsylvania State University

Aerial view of Spanish revival style buildings with red tile roofs in downtown Santa Barbara, California.

Santa Barbara Could Build Housing on County Land

County supervisors moved forward a proposal to build workforce housing on two county-owned parcels.

April 9 - The Santa Barbara Independent

Green and white interstate freeway signs pointing to Hayward and San Mateo and Half Moon Bay exits in Northern California.

San Mateo Formally Opposes Freeway Project

The city council will send a letter to Caltrans urging the agency to reconsider a plan to expand the 101 through the city of San Mateo.

April 9 - Streetsblog San Francisco

Kingsbridge Armory, large hangar-like brick building in the Bronx, New York City with brick lower floors and glass/metal curved roof..

A Bronx Community Fights to Have its Voice Heard

After organizing and giving input for decades, the community around the Kingsbridge Armory might actually see it redeveloped — and they want to continue to have a say in how it goes.

April 9 - Shelterforce Magazine