The Amazon Opportunity to Revitalize Urban Communities

If corporations continue to be able to take public subsidy as the price of locating in an area, maybe the debate isn't whether to offer subsidies but simply how and for what to offer them. Here’s one incentive that might actually benefit communities.

1 minute read

April 17, 2018, 5:00 AM PDT

By Keli_NHI


Amazon Fulfillment Center

By Ken Wolter / Shutterstock

About 20 cities nationwide remain under consideration as the site for what Amazon has billed as the search for its second headquarters.

Philadelphia, one of the finalists, has offered the online retailer a package of tax breaks and other benefits totaling in excess of $1 billion dollars. New Jersey (for a Newark-area site) has offered subsidies several times that amount. These offers are not dissimilar to those made by more than a dozen other jurisdictions, indicating just how willing political leadership is in these communities to compete for Amazon’s presence.

However, support for these subsidies has not been without criticism. Some are opposed to the idea of giving up funds for badly needed public resources to one of the world’s richest companies, and some economists have questioned the economic efficiency of corporate tax breaks altogether, and proposed alternatives that would better strengthen communitiesand local economies.

Nevertheless, if corporations continue to extract public subsidies as the price for locating in a community, perhaps the debate is not whether to offer subsidies but rather to reconsider how and for what specific purpose such subsidies are to be provided.

Monday, April 16, 2018 in Shelterforce/Rooflines

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Concrete Brutalism building with slanted walls and light visible through an atrium.

What ‘The Brutalist’ Teaches Us About Modern Cities

How architecture and urban landscapes reflect the trauma and dysfunction of the post-war experience.

February 28, 2025 - Justin Hollander

Complete Street

‘Complete Streets’ Webpage Deleted in Federal Purge

Basic resources and information on building bike lanes and sidewalks, formerly housed on the government’s Complete Streets website, are now gone.

February 27, 2025 - Streetsblog USA

Green electric Volkswagen van against a beach backdrop.

The VW Bus is Back — Now as an Electric Minivan

Volkswagen’s ID. Buzz reimagines its iconic Bus as a fully electric minivan, blending retro design with modern technology, a 231-mile range, and practical versatility to offer a stylish yet functional EV for the future.

March 3, 2025 - ABC 7 Eyewitness News

View of mountains with large shrubs in foreground in Altadena, California.

Healing Through Parks: Altadena’s Path to Recovery After the Eaton Fire

In the wake of the Eaton Fire, Altadena is uniting to restore Loma Alta Park, creating a renewed space for recreation, community gathering, and resilience.

March 9 - Pasadena NOw

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9 - Axios

Close-up of row of electric cars plugged into chargers at outdoor station.

Electric Vehicles for All? Study Finds Disparities in Access and Incentives

A new UCLA study finds that while California has made progress in electric vehicle adoption, disadvantaged communities remain underserved in EV incentives, ownership, and charging access, requiring targeted policy changes to advance equity.

March 9 - UCLA Luskin Center for Innovation