New Visualization Tools Simulates Street Designs in 3D

Having a hard time selling a street re-design to skeptical stakeholders? Try “Unity3D Visualization”, a design simulation tool created by a Portland-based video game designer that lets viewers interact with proposed environments in three-dimensions.

1 minute read

December 1, 2013, 7:00 AM PST

By Jonathan Nettler @nettsj


Michael Andersen heaps praise on Unity3D Visualization, "a three-dimensional, pannable, zoomable, animated customizable simulation of how a street would look and feel it were laid out differently," created by Spencer Boomhower at the Portland firm Cupola Media. "It's a remarkable set of tools that got a gape-jawed review last week from urban planning guru Chuck Marohn of Strong Towns."

"Some ideas — the ones that might have you waving your arms around in an attempt to get across the dynamics of a situation involving objects moving through space — can only really come across through fully 3D animated graphics, and interactive 3D graphics if you want to engage the audience in a way no other presentation can," Boomhower writes on his website.


Tuesday, November 26, 2013 in People for Bikes

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 16, 2025 - Diana Ionescu

Black and white photos of camp made up of small 'earthquake shacks' in Dolores Park in 1906 after the San Francisco earthquake.

The 120 Year Old Tiny Home Villages That Sheltered San Francisco’s Earthquake Refugees

More than a century ago, San Francisco mobilized to house thousands of residents displaced by the 1906 earthquake. Could their strategy offer a model for the present?

April 15, 2025 - Charles F. Bloszies

People walking up and down stairs in New York City subway station.

In Both Crashes and Crime, Public Transportation is Far Safer than Driving

Contrary to popular assumptions, public transportation has far lower crash and crime rates than automobile travel. For safer communities, improve and encourage transit travel.

April 18 - Scientific American

White public transit bus with bike on front bike rack in Nashville, Tennessee.

Report: Zoning Reforms Should Complement Nashville’s Ambitious Transit Plan

Without reform, restrictive zoning codes will limit the impact of the city’s planned transit expansion and could exclude some of the residents who depend on transit the most.

April 18 - Bloomberg CityLab

An engineer controlling a quality of water ,aerated activated sludge tank at a waste water treatment plant.

Judge Orders Release of Frozen IRA, IIJA Funding

The decision is a victory for environmental groups who charged that freezing funds for critical infrastructure and disaster response programs caused “real and irreparable harm” to communities.

April 18 - Smart Cities Dive